Bart Schmidt, BASIC Hair Care, Beauty Press, BeFine, Brands With Purpose, BWP, Chef Che, Chef Roble, CLIQUE, CLIQUE by Roble, Crack Hair Fix, GATSBY, Memoire Liquide, Merlot, Midtown Loft & Terrace, Pampadour, Roble, SeneGence, Spotlight Day, The Aloe Source, Uberliss, VITAMAN
beautypress hosted its sixth edition of beautypress Spotlight Day this past week at Midtown Loft & Terrace in NYC. Several hair, beauty, and skin care companies participated in this media only event to spread the word about their unique products. The event also served as a sneak peek for Roble’s new Women’s Fragrance Recipe CLIQUE by Roble, which he created in partnership with Brands With Purpose (BWP).
CLIQUE by Roble is slated for a spring 2014 launch. “As a chef, it seemed a natural fit for me to partner with a top perfumer. So much about food and taste is actually scent. I’d say 80-percent. I find the idea of exploring the synergy between capturing the aroma of some of my favorite dishes by creating the first ‘Fragrance Recipe’ intriguing”, stated Roble.
Spotlight Day guests were served “Sparkling Cocktail” and “French Toast Crunch” beverage & dessert, a couple of the notes cooked into the fragrance. Guests also received a sample of those fragrance notes to take home and enjoy! CLIQUE may very well be the greatest fragrance we’ve ever experienced!
A couple of men’s standout brands included VITAMAN and GATSBY. Proudly Australian, VITAMAN is a comprehensive, natural skin and hair care range formulated for and dedicated exclusively to men. VITAMAN sets a high standard in men’s grooming. It is the brand of choice in the world’s most luxurious spas, resorts, and high-end department stores in more than 38 countries. The product a man chooses should be a reflection upon the man himself and what he aspires to be.
GATSBY, Japan’s No. 1 styling product is new to the US market with GATSBY MOVING RUBBER. Using MOVING RUBBER, men can easily create a wide range of hairstyles. You can restyle as many times as you want throughout the day as you move from the boardroom to the bar.
BeFine is a food based skin care line made with the most nutritious super-foods around, including pomegranates, almonds, and avocados. BeFine uses advanced technology to make sure all of the ingredients are efficient and effective. BeFine was conceived on the notion of true, natural beauty.
We were also excited about Pampadour, an online social network uniquely tailored to beauty! The site is a social network to share and discover all things beauty, and a place where beauty experts and novices can come together to easily discover & share new products and contribute to beauty-related discussions. Beauty enthusiasts unite!
beautypress is the No. 1 international PR network for the beauty sector. We hope you enjoyed every bit of our coverage of beautypress Spotlight Day as much as we enjoyed being there!
Photo Credit: Shawn Brewington of Ball Out Media Group